Saturday, November 30, 2019

Statement Of Intent For Essay Example For Students

Statement Of Intent For Essay My creative writing assignment is based off of the book Thousand Cranes by Yasunari Kawabata. This novel is about the power of different types of relationships and how those relationships affect characters life decisions. In this post World War II story, tragedy strikes more than once. People die, relationships diminish, and sadness arises. This novel sparks the idea that children are just like their parents, in the good ways and most definitely in the bad ways. The abandonment of those that you love is a common theme in this book while feeling the shame of those you love is another. The journal of Fumiko, a main character in the book, is an important point of view in the story that could be used for a better understanding of the text. This journal will describe what Fumiko is really feeling, not only through her actions and openly displayed emotions, but also through her thoughts. It displays foreshadowing while also describing the thoughts of a character who is connected to everybody in her own right. Because Fumiko is affected by most everything that occurs in the book she has so many different opinions that are important to know. This journal also describes why Fumiko did some of the things that she did, and what the thought process behind all of her actions were. Anyone who has read this book will benefit greatly from reading the journal because it opens up a lot of insight about the real story. The aspects of Thousand Cranes that I intend to focus on are the relationships that Fumiko has with her friends, family, and lovers, as well as the relationship she thinks she has with herself. I will speak about Fumiko in relation to her mother, and how many people in round, soft face saw her mother (78). I will mention Kikujis relationship with Fumiko, and the different encounters that occurred between the two. I will talk about the different tragedies that Fumiko had to go through and the different events that ended up defining her life. Furthermore, I will talk about how Fumiko viewed herself and about what ultimately led to her death. Fumiko is arguably the most important person in this book because of the numerous relationships and connections she has with all of the characters. Fumikos story is an interesting one, and by understanding her story, understanding the novel will be simple. We will write a custom essay on Statement Of Intent For specifically for you for only $16.38 $13.9/page Order now My Complicated Life I am a very reserved girl; a quiet, a shy girl. I had a family. My dad was once with us and my mom was once sane. Now my relationship with my mother has deteriorated and my sense of comfort has diminished. Life as I know it has become very complicated. Diary, my emotions may be fierce but I will try my best to explain my feelings as life goes on. My name is Fumiko Ota and this is my story Journal Entry 1: Rebound My mother found a new man to love in Mr. Mitani, a relationship that I want to take no part in. I feel as if this man is drowning my fathers memory, that he is crushing my poppas soul. Mother is extremely selfish for bringing this man in to my life without warning. She is sleeping with a married man and doesnt even think twice about the ramifications. Mommy is breaking my heart. Journal Entry 2: Acceptance As time goes by, and their love still exists I have come to realize that there is nothing I can do to bring my father back. I know that my mother has the right to escape her sorrows and be happy. I have to accept the fact that the man that my mother now loves is going to be in my life. Yes, what my mother is wrong, but life isnt always black and white. .u3f8b34c3c1f9f16f78b6bda095821d6b , .u3f8b34c3c1f9f16f78b6bda095821d6b .postImageUrl , .u3f8b34c3c1f9f16f78b6bda095821d6b .centered-text-area { min-height: 80px; position: relative; } .u3f8b34c3c1f9f16f78b6bda095821d6b , .u3f8b34c3c1f9f16f78b6bda095821d6b:hover , .u3f8b34c3c1f9f16f78b6bda095821d6b:visited , .u3f8b34c3c1f9f16f78b6bda095821d6b:active { border:0!important; } .u3f8b34c3c1f9f16f78b6bda095821d6b .clearfix:after { content: ""; display: table; clear: both; } .u3f8b34c3c1f9f16f78b6bda095821d6b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3f8b34c3c1f9f16f78b6bda095821d6b:active , .u3f8b34c3c1f9f16f78b6bda095821d6b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3f8b34c3c1f9f16f78b6bda095821d6b .centered-text-area { width: 100%; position: relative ; } .u3f8b34c3c1f9f16f78b6bda095821d6b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3f8b34c3c1f9f16f78b6bda095821d6b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3f8b34c3c1f9f16f78b6bda095821d6b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3f8b34c3c1f9f16f78b6bda095821d6b:hover .ctaButton { background-color: #34495E!important; } .u3f8b34c3c1f9f16f78b6bda095821d6b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3f8b34c3c1f9f16f78b6bda095821d6b .u3f8b34c3c1f9f16f78b6bda095821d6b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3f8b34c3c1f9f16f78b6bda095821d6b:after { content: ""; display: block; clear: both; } READ: Oscar Wilde's comedy 'The Importance of being Ernest' is entwined around the concept of mistaken identity EssayJournal Entry 3: Sorry After accepting Mr. Mitani in to my life I decided to make amends, and actually attempt to create a relationship with him. I discovered that he is a good man, a plain man, and a man with a lot of love to spread. My mother is happy when she is with Old Mr. Mitani and her happiness is all I care about. Im finally glad that my mother has found another man to love, but if it were me, I would never be able to love another man. However, I am nothing like my mother. Journal Entry 4: The Loss of Another I am writing today because another death of someone close to me has occurred. Old Mr. Mitani died of a terrible illness. I cant believe it. He was somewhat of a father figure to me, he was a friend who would always listen to me when I had something to say, he is gone. Despite our slow beginning, we had a bright relationship. didnt mind taking risks (25) so I would help him get home during the raids (25) and he would help me turn any bad day in to a good one. Why are the men in my life disappearing before my eyes? I dont want to bask in my own self pity but its just so unfair. The pain that my mother and I feel is unimaginable and now it is my job to get my mother through this tough time. Im sorry diary, but this could be goodbye for a long time. Journal Entry 5: Surprise, Surprise Diary, its been 20 years since the last time I wrote you. Life has been pretty boring, pretty normal, until the other day. The other day I discovered that my mother is sleeping with Kikuji, Old Mr. Mitanis son. Words cant even describe the pain that I feel at this very moment. I feel hurt, deceived, and most of all, embarrassed. When I first found out was determined not to weep (68). I cant help but think that my mother is sleeping with Kikuji because he is so similar to his father. This whole situation is messed up, it just doesnt seem right. Journal Entry 6: Ashamed I am ashamed, so ashamed to call my mom mother. She gives our whole family a bad name by continuing with the relationship. At first I thought it was just a fling, a one-night stand, but she and Kikuji have now become more, and although their relationship mostly consists of sex, it is still a relationship. My mom loses the man she loves and then sleeps with that same mans son. How is that not wrong? I wish there was something I could do to make it stop. But theres nothing, it is a lost cause. This relationship continues until it ends. Journal Entry 7: Tragedy All week I have felt sick, depressed, and saddened. For the past week I have presented a shrunken, helpless figure (80). Why? Because my mother is gone and she is never coming back. She took her life about a week ago and no one seems to know why. It could have been because of the shame that her relationship with Kikuji brought upon her. Or it could have been because she thought she was a token of bad luck, being emotionally involved with two men that have died. I can try to understand it or I can just accept it and move on. Its easier said than done. My family has left me, I am alone. Journal Entry 8: Like Her Im her, Im just liker her, and I cant help it. Im like my mother in all sorts of trivial ways (102). I hadnt realized the comparisons until now, until I too got involved with Kikuji. Almost every connection that I had to my mom was destroyed, but Kikuji kept me close. My mother used Kikuji to remind her of Old Mr. Mitani and now Kikuji is using me to remind him of my mother. Although I know I am being used it is really out of my control; had become absolute, beyond comparison. had become decision and fate (145). I was ashamed of my mother and now I am ashamed of myself. .u17db07127dfa7b51b384b7c82f3e1c89 , .u17db07127dfa7b51b384b7c82f3e1c89 .postImageUrl , .u17db07127dfa7b51b384b7c82f3e1c89 .centered-text-area { min-height: 80px; position: relative; } .u17db07127dfa7b51b384b7c82f3e1c89 , .u17db07127dfa7b51b384b7c82f3e1c89:hover , .u17db07127dfa7b51b384b7c82f3e1c89:visited , .u17db07127dfa7b51b384b7c82f3e1c89:active { border:0!important; } .u17db07127dfa7b51b384b7c82f3e1c89 .clearfix:after { content: ""; display: table; clear: both; } .u17db07127dfa7b51b384b7c82f3e1c89 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u17db07127dfa7b51b384b7c82f3e1c89:active , .u17db07127dfa7b51b384b7c82f3e1c89:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u17db07127dfa7b51b384b7c82f3e1c89 .centered-text-area { width: 100%; position: relative ; } .u17db07127dfa7b51b384b7c82f3e1c89 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u17db07127dfa7b51b384b7c82f3e1c89 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u17db07127dfa7b51b384b7c82f3e1c89 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u17db07127dfa7b51b384b7c82f3e1c89:hover .ctaButton { background-color: #34495E!important; } .u17db07127dfa7b51b384b7c82f3e1c89 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u17db07127dfa7b51b384b7c82f3e1c89 .u17db07127dfa7b51b384b7c82f3e1c89-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u17db07127dfa7b51b384b7c82f3e1c89:after { content: ""; display: block; clear: both; } READ: Of travel EssayJournal Entry 9: The End What can I do? Life seems hopeless and living seems useless. Nothing ever gets better and things only get worse. I thought I had severed all ties with my mother by breaking her shino but Kikuji still exists. To truly end our comparisons, and destroy the Ota legacy I must cheat fate. Everyone dies sometime and I felt that death was at feet (147). I am fine with ending my life as long as every bad thing I have done leaves with me. Death is inevitable and once Im gone I will never be in pain again, I will never feel ashamed again.

Tuesday, November 26, 2019

How to write brand names - Emphasis

How to write brand names How to write brand names Brand identity is important to business, and having a brand name with impact is a big part of that. But when the name breaks the standard rules of English in its efforts to achieve that, it can present writers with a challenge. In many cases, the company itself will take a pragmatic approach. For example, Twitter spells its name with a lower-case t in its logo, but upper case in text. We do the same at Emphasis. But what do you do if the company consistently describes itself in non-standard English? Take insurance companies MORE THN and LV=, retail consultancy him! or the supermarket ASDA, for example. If you’re writing about ASDA and you need to refer to ASDA several times in a paragraph, the block capitals in the word ASDA can soon appear to shout at the reader and drown out the rest of the text on the page (like they do here). So should you prioritise the brand’s preferences or the readability of your documents? You need a house style If you don’t already have a house style and you’re starting from scratch, there are two broad approaches you can take. 1. Write the brand name exactly as the company does. You may wish to do this if the company is a client or partner, or if they have expressed a strong preference for the format of their name and you don’t want to upset them. Also, as rules go, it’s certainly the simplest to follow. 2. Bring the brand name in line with standard English. If your priority is literacy and ease of reading, or if you found yourself wincing at the third paragraph of this article, you may wish to take this approach. It’s OK to make small changes to the format of the brand name, so long as it is still clearly recognisable. If you decide to go with the second option, the rest of this article will take you through the areas you’ll need to consider. This may also be helpful if you already have a house style but it doesn’t tell you how to deal with the brand names mentioned above. In each case, we’ve made a recommendation, but it is only that – you may decide differently. Punctuation marks Some brand names, such as Yahoo! Which? and him! include a punctuation mark, which can be problematic – and not only because Word automatically capitalises the following word, thinking that you must be starting a new sentence. For a start, exclamation marks are generally frowned upon in formal writing, even when used correctly. So ending a sentence with ‘according to Yahoo!.’ looks doubly strange when combined with the extra punctuation. And an exclamation mark in the middle of a sentence, such as ‘Yahoo! has filed applications for two patents’, can feel disruptive. Many publications (the Guardian, the Sunday Times, the BBC) choose to omit the exclamation mark and simply write Yahoo. Others (the Times, the Telegraph) choose to retain it. Verdict: Yahoo – it’s still instantly recognisable. Even more difficult is him!, with its lower-cased h, which can leave writers wrangling with sentences such as: ‘The price-marked pack has been a source of confusion within the industry, according to him!.’ (Who is   Ã¢â‚¬Ëœhim’?, asks the reader.) For clarity, it’s necessary to add ‘retail consultancy’ before ‘him!’, but even then you’re still left with the awkward punctuation. him! told us that their brand name should always be written with the exclamation mark, and ‘always be lower case even at the start of a sentence’ (like this sentence, for example, which we wrote in agony). However, they admitted that many publications refused to follow these guidelines. Verdict: Him – him! is too confusing. The consumer magazine Which? throws up similar questions. In fact, it sometimes throws up extra questions where you don’t want them. ‘This research was compiled by Which?’, or ‘Which one performed best in the Which? test lab?’, for example. Which? told us:   Ã¢â‚¬ËœOur policy is to always include the question mark. We haven’t produced any guidance for the press, instead relying on our own presentational material to set the example.   We would encourage anyone who’s tempted to end a sentence with the word Which? to rewrite their sentence. Strange though the question mark may be, lopping it off also causes problems.   Ã¢â‚¬ËœThis research was compiled by   Which’ and ‘Which one performed best in the   Which test lab?’ could be confusing, especially if your style is to write the names of publications without using italics. Verdict: Which? – the question mark is vital to understanding the brand name. Non-alphabet characters There are certain non-alphabetical characters that don’t trouble the reader at all. For example, Marks Spencer looks more natural than Marks and Spencer, as we are so used to seeing it in the high street and on TV. Even for a non-British readership, the ampersand is so widely used that it’s unlikely to jar. The same can’t be said, however, for MORE THN or LV=, which are unsettling to the eye, not to mention a pain to type. A   MORE THN spokeswoman told us:   Ã¢â‚¬ËœMORE THN   should always be presented in this way and not re-formatted to More Than’,   but we think that’s asking quite a lot. The Guardian’s style guide takes a zero-tolerance approach to   MORE THN, reading simply   Ã¢â‚¬ËœMore Than – not MORE THN, which is how the insurance arm of Royal Sun Alliance styles itself’. When it comes to LV=, however, most publications retain the   Ã¢â‚¬Ëœequals’   sign, because the company name is pronounced    ‘   LV equals’   (whereas the in   MORE THN is, thankfully, silent). Verdict: Marks Spencer, More Than, LV=. Stop SHOUTING There is a generally accepted rule for writing acronyms (a set of initials pronounced as a word) and initialisms (a set of initials pronounced as letters). Acronyms are written with the first letter capitalised, for example Unicef and Nasa, while initialisms are capitalised all the way through, for example IBM and BBC. However, some companies would have us write their names all in capital letters, even if they don’t actually stand for anything. For example, ASDA (a portmanteau of Asquith and Dairies), ASUS, GIGABYTE and UNISON, all of which are pronounced as words, not letters. Of course, they like this format because it makes them stand out. But unless you’re writing something with the aim of actively promoting that brand, there’s no reason why the brand name should stand out more than the other words in the document, which are equally important. Verdict: Asda, Asus, Gigabyte and Unison. As a general rule, if you can pronounce it as a word, only capitalise the first letter. If you pronounce every letter, capitalise them all. And then there’s Apple, with their fondness for putting a lower-case i in front of everything. However, iPad, iPod and iMac are now so widely recognised that to replace them with Ipad, Ipod and Imac would be pointlessly awkward. Verdict: iPad, iPod, iMac – but try to avoid putting them at the start of a sentence. When nouns become verbs In 2006, Google tried to stop media organisations using their name as a verb. A spokesman said at the time: ‘We think its important to make the distinction between using the word Google to describe using Google to search the internet, and using the word Google to describe searching the internet. It has some serious trademark issues.’ However, like Hoover before them, Google have largely failed in their mission to prevent their name from being genericised. The use of ‘to google’ as a verb with a lower-cased g has caught on and even entered both the Oxford and Collins dictionaries. Verdict: Google for the noun, google as a verb. But if you use a search engine other than Google, consider using ‘search the internet’ or ‘do an internet search’. Twitter are currently engaged in a smaller battle, over the word ‘tweet’, for which they acquired the trademark in October 2011. Though they have never objected to a lower-case t being used for the verb ‘to tweet’, they do object to the noun being lower cased. Their guidelines state: ‘Please remember to capitalize the T in Twitter and Tweet!’ However, no one except Twitter itself actually does, and this certainly feels like a fight that has already been lost. Verdict: Twitter, but tweet for both the verb and the noun. Trademarks Lastly, make sure you only use a trademarked brand name when you’re referring to something made by that brand. Do you mean Tetra Pak, or just generic cartons? Is it really a Portakabin, or is it a ‘portable cabin-style building’ (see this apology)? And if you do decide to tweak the style to make it more readable, make sure you retain the initial capital letter to signal that youre referring to a brand rather than a generic noun (except, of course, in the case of a certain brand of products beginning with i). The Guardian’s style guide sums it up nicely. ‘Take care: use a generic alternative unless there is a very good reason not to, eg ballpoint pen, not biro (unless it really is a Biro, in which case it takes a cap B); say photocopy rather than Xerox, etc; you will save our lawyers, and those of Portakabin and various other companies, a lot of time and trouble.’ Why not test your trademark awareness by taking our trademarks quiz? There are 12 questions, and in each case you need to decide whether the word is currently trademarked, was once trademarked or has never been trademarked. In conclusion If it’s an easy life you’re after, and you can stomach block capitals and strange punctuation marks, the simplest rule is to go with what the brand itself does. But you’ll still need to decide whether to follow their logo or how they present their name in official documents, such as company reports, because these aren’t always the same (see Twitter, for example). Or, if youre feeling bold, why not make a stand for legibility and carve out a house style of your own? Do you want to inform, inspire and persuade with your business documents? Our 64-page guide to professional writing, The Write Stuff, will help. Get your free copy here.

Friday, November 22, 2019

Three Most Popular Classic German Lullabies

Three Most Popular Classic German Lullabies These are three of the most popular classic German lullabies. (See more songs.)Guten Abend und gute Nacht!(Music by Johannes Brahms. Text from Des Knaben Wunderhorn)1. Guten Abend, gut NachtMit Rosen bedachtMit Nglein bestecktSchlà ¼pf unter die DeckMorgen frà ¼h, wenn Gott willWirst du wieder gewecktMorgen frà ¼h, wenn Gott willWirst du wieder gewecktGood evening, goodnight,Covered with rosesAdorned with thornsSlip under the coversTomorrow, if it is God’s will,Will you wake againTomorrow, if it is God’s will,Will you wake again2. Guten Abend, gut NachtVon Englein bewachtDie zeigen im TraumDir Christkindleins BaumSchlaf nun selig und sà ¼ÃƒÅ¸Schau im Traum s ParadiesSchlaf nun selig und sà ¼ÃƒÅ¸Schau im Traum s ParadiesGood evening, goodnight,Watched over by angelsIn a dream they show youThe Christ-childs treeSleep blessed and sweetlyLook for paradise in your dreamSleep blessed and sweetlyLook for paradise in your dreamGuten Abend - You TubeWeißt du, wieviel Ste rnlein stehen(Music and Text by Wilhelm Hey. 19th century)1. Weißt du, wieviel Sternlein stehenan dem blauen Himmelszelt?Weißt du, wieviel Wolken ziehenweithin à ¼ber alle Welt?Gott der Herr hat sie gezhlet,daß ihm auch nicht eines fehletan der ganzen großen Zahl,an der ganzen großen Zahl. Do you know how many little stars are in blue heaven’s tent?Do you know how many clouds trailAll over the world?The Lord God has counted them,So that none of them are missingAmong this great vast amountAmong this great vast amount2. Weißt du, wieviel Mà ¼cklein spielenin der heißen Sonnenglut,wieviel Fischlein auch sich kà ¼hlenin der hellen Wasserflut?Gott der Herr rief sie mit Namen,daß sie all ins Leben kamen,daß sie nun so frà ¶hlich sind,daß sie nun so frà ¶hlich sind. Do you know how many little fliesPlay in the sun’s intense heat,How many little fish like to coolIn the clear high tide?The Lord God called them by name,So that they all came to life,And now they are all so happy, And now t hey are all so happy.3. Weißt du, wieviel Kinder frà ¼hestehn aus ihrem Bettlein auf,daß sie ohne Sorg und Mà ¼hefrà ¶hlich sind im Tageslauf?Gott im Himmel hat an allenseine Lust, sein Wohlgefallen;kennt auch dich und hat dich lieb,kennt auch dich und hat dich lieb. Do you know how many childrenWake up early from their little beds,Who are without worry and sorrowAnd happy during the day?God in Heaven has everybody’sPleasure and welfare in mind;He knows you and loves you too,He knows you and loves you too.Weißt du, wieviel Sternlein stehen - You Tube Der Mond ist aufgegangenGerman Folksong 18th century(Music: various, first rendition by Johann Schulz. Text by Matthias Claudius)1. Der Mond ist aufgegangen,Die goldnen Sternlein prangenAm Himmel hell und klar;Der Wald steht schwarz und schweiget,Und aus den Wiesen steigetDer weiße Nebel wunderbar. The moon has risen,The little golden stars shineIn the heavens so clear and brightThe woods stand dark and stillAnd out of the meadows riseA wonderful fog.2. Wie ist die Welt so stille,Und in der Dmmrung Hà ¼lleSo traulich und so hold!Als eine stille Kammer,Wo ihr des Tages JammerVerschlafen und vergessen sollt.How the world stands stillIn twighlight’s veilSo sweet and snugAs a still r oomWhere the day’s miseryYou will sleep off and forget. 3. Seht ihr den Mond dort stehen?Er ist nur halb zu sehen,Und ist doch rund und schà ¶n!So sind wohl manche Sachen,Die wir getrost belachen,Weil unsere Augen sie nicht sehn.Do you see the moon standing there?You can only see half of it,And it is so round and beautiful!Such are several thingsThat we laugh at mockingly,Because our eyes do not see.4. Wir stolze MenschenkinderSind eitel arme Sà ¼nderUnd wissen gar nicht viel;Wir spinnen LuftgespinsteUnd suchen viele Kà ¼nsteUnd kommen weiter von dem Ziel. brUs proud children’s menAre poor and vain;And do not know much,We spin spirit’s of the airAnd look for many artsAnd come further from the goal.Der Mond ist aufgegangen - You Tube

Thursday, November 21, 2019

Two forces in human nature reign; Passion, to Rule; and Reason, to Essay

Two forces in human nature reign; Passion, to Rule; and Reason, to Restrain - Essay Example As it turns out, The Misfit, with the help of his two offsiders, ends up shooting the whole family. This seems an unreasonable thing to do, to put it mildly. It's hard to say whether The Misfit is ruled by passion, but he's certainly not restrained by reason. At first, he seems nothing more than a cold-blooded killer, but when he talks about himself to the grandmother, he shows himself to be emotionally confused. He doesn't understand why he was sent to the penitentiary in the first place, and he even compares himself to Jesus, who also didn't know why he was punished. He seems to think that if you can't be sure whether Jesus did the great things he claimed, like raising the dead, or you just don't believe it, then there's no pleasure but meanness, and you may as well kill people, burn their houses down or whatever. Why he should think this is hard to say, but it just seems no more than an excuse for him to lash out at a world that, he believes, has treated him so cruelly. The passio n that rules him is a cold, hard passion for revenge. In 'The Secret Sharer', the newly-appointed captain of a ship, who is clearly a thoughtful and reasonable person, encounters a man who has escaped from another ship after having killed someone in a fit of anger. Perhaps surprisingly, the captain takes pity on the stranger and hides him in his cabin.

Tuesday, November 19, 2019

British Airways Essay Example | Topics and Well Written Essays - 1250 words

British Airways - Essay Example However, this report has the limitation of reliance on not so recent data as retrieved from the British Airways official website. Introduction Founded in 1974, British Airways Plc, commonly abbreviated as BA has been recognised as the largest scheduled airline in the UK (Civil Aviation Authority 2013). Apart from scheduled airline, the organisation also operates both domestic and international carriage of mail and freight and associated services (Brownsell 2010). BA flies to over 300 destinations carrying over 33 million passengers in its 238 aircrafts (British Airways 2013, Table 1). From the time of its privatisation in the year 1987, the company has performed better than its competitors and grown worldwide. The entry of its former Chief Executive, Willie Walsh in 2005 saw BA complete Terminal 5 at Heathrow in addition to various other accomplishments. In spite of suffering from the global economic challenges, the airline looks forward to being the most responsible airline globally . As such, the firm commits to the development of strategic plans that would enable it to achieve its objectives, especially in the efforts aimed at developing and sustaining effective marketing. The Marketing Environment With the ever changing marketing environment (Haberberg & Rieple 2007), there arises the need for continuous detailed and structured analysis of important dimensions. With the increase in complexity and frequency of terrorist attacks such as the September 11 New York attacks and the July 2005 London attack, there has been emerging events leading to political instability. As such, firms like BA need systems that enhance quick decisions. The open skies agreement has significantly changed the associated regulations. On legal factors, BA suffers actions by Trade Unions such as the strike actions in 2004 and 2005. Therefore, the firm has to consider various legislations on employee rights, environmental concerns and customer rights. Economically, with demand for air tra vel being highly dependent on income patterns, global economy and air travel demand exhibits a positive relationship. The rising cost of oil due to the political climate in Iraq caused an increase in cost of travel which reduced BA’s business volumes. Finally, the different socio-cultural factors affect BA’s marketing strategy including cultural and demographic factors which determine the needs of customers and the size of prospective markets (Shaw 2007). Pricing as BA’s Marketing Strategy British Airways has priced its products so as to allow its customers to choose the level of service that they want. The airline has set its price to a premium level so as to compete with its rivals such as American and Virgin airlines (Balmer, Stuart & Greyser 2009). Its high pricing has been used as a strategy to reflect high quality. Nonetheless, with the economic turmoil and entry of low cost carriers in the market, BA has been forced to provide low cost solutions so as to remain competitive. But even in these low cost services, the airline still retains its quality image together with good customer service unlike in the low cost rivals where ancillary services have been used as the major source of income, charging extra for priority boarding, food and drinks (Haberberg & Rieple 2007). The introduction of the Executive Club aimed at encouraging loyalty among its customers by rewarding

Saturday, November 16, 2019

Sociolinguistics Essay Essay Example for Free

Sociolinguistics Essay Essay INTRODUCTION The research paper deals with personal advertisements presented via the medium of the Internet. This kind of advertising is a relatively new genre because the medium of the Internet is not a very old phenomenon; therefore it is nearly unexplored. The following analysis of personal advertisements appears to be quite interesting as today personal advertisements represent one of the very popular and often used means providing possibility to meet new friends and potential life partners. Ads offer a rich source of written language, as well as research material. They usually facilitate in sending right messages to people of opposite gender identities on dating webpage. The most important goal of the research paper is to focus on the features of online dating from the point of view of gender differences. It tries to find out whether and how the differences between men and women influence the language of personal advertisements. It wants to explore whether some general gender stereotypes also occur in this new kind of personal advertisement. II. RESEARCH PROBLEMS In our society it is believed that men and women talk as they belonged to two different entities. Since personal advertisements are written by both sexes, the research paper tries to explore how language relates to gender and how stereotyped assumptions and beliefs are reflected in the text of online personal advertisements. The paper focuses on how men and women characterise themselves, as well as their potential partners, what kind of expressions they use for this purpose. From the viewpoint of gender stereotypes, the paper will concentrate on the issues of talkativeness and a hedges usage as it is presupposed that women will be more talkative and will use hedges more frequently. It is also presupposed that men will emphasise success in their self – description and appearance in their partner –description. Women are  presupposed to put greater emphasis on their appearance as well as on partner ´s success. 1 III. THEORETICAL PART 1. Advertisement in general 1.1.Role of advertisement Nowadays, advertisement is a usual part of everyday life. Wherever we are, ads are always surrounding us. We can see it everywhere: on TV, radio, newspapers, magazines, billboards, means of transport, the Internet or in public places. Its goal is to attract people  ´s attention and give information about some concrete product or service. The ultimate aim of ads is to persuade people to buy what is advertised. Information provided by the creators of the advertisement has a strong impact on the addressees, either negative or positive. Advertisement is very often rejected and invokes passionate discussions. However, thanks to it, people or companies can quickly inform about their products or services in a very easy way. 1.2.Language of advertisement A great variety of advertisements for different subjects emerges on the market, ads for e.g.: products, services, ideas or images of organizations, charities, companies, individuals. Language of present advertisements is special. It tries to attract possible customers or addressees and focuses on their attention and consciousness to influence them positively. „ Ads use fictions, word play, compressed storytelling, stylized acting, photography, cartoons, puns, and rhythms in ways which are often memorable, enjoyable and amusing. The word and details of ads often come to people ´s minds more readily than those of novels and poems and plays, and they are often recalled with more laughter and enthusiasmâ€Å" (Cook, 2003, p. 3). It can be said that language used in advertisements plays a very important role. It is obvious that the more extraordinary, peculiar, interesting and original the advertisement is, the greater chance it has to draw addressees ´Ã‚  attention and to go deeply into their subconscious. 2. Personal advertisement 2.1. The role of the advertisement As any kind of advertisement, personal ads are part of everyday life. They can be seen in all media; mainly on the Internet and print media. Personal advertisements serve for the purpose of communication between people. The primary aim is to catch attention of an ideal partner. The 2 options for creating personal ads are limited as their writers depend on the space given and words expressing their intention. 2.2. Language of personal advertisement As it was said, language of advertisement is very specific, especially language of personal advertisements. â€Å"Communication adaptation theory (CAT) (Burgoon, Stern, Dillman, 1995; Giles, Coupland, Coupland, 1991) holds that individuals vary their language choices within interactions, depending on their social goals. Thus, speakers may choose to emphasize (or deemphasize) particular aspects of their identities as a way of aligning with (or distancing from) interaction partnersâ€Å" (http://pdfcast.org/pdf/enacting-gender-identity-in-written-discourse- responding-to-gender-role-bidding-in-personal-ads, p.401,cited 30.11.2010) As Winn and Robin (ibid, cited 30.11.2010) continue, the writers of the personal ads regulate their self- presentations by means of language choice. On the other hand, prescribed requirements of e.g. space can have an influence on the way of writers ´ presentation. The authors of personal ads must be brief when they portray themselves. However, they also have to use such language means which help the writers to present elements of their identities that are supposed to be most important to finding partners. Therefore it is obvious that personal ads writers â€Å" will often converge with, or match, the speech patterns of their interlocutors† (ibid, p. 401, cited 30.11.2010). As the authors of article printed in a magazine Journal of language a social psychology point out, writers of personal ads construct their text and use such a vocabulary to be in harmony with what is preferred by their readers; â€Å" individuals are seen to adapt their language† (ibid, p. 401, cited 30.11.2010). 3. Gender differences Gender study appears to be not a very old discipline. It was introduced in the second half of the last century and explores the field of differences between men and women. It is generally assumed that women differ from men in many attributes. Nowadays, comments like woman will never understand man and vice versa nearly become a proverb. Of course, differences between women and men are of various types; however for the purpose of this research paper only difference concerning language use will be discussed. A theory dealing with issues of gender differences in using language is called sociolinguistic. Its major topic is â€Å" the connection between the structures, vocabularies, and ways 3 of using particular languages and the social roles of the men and women who speak these languages† (p. 315). 3.1. Gender and language Nowadays, linguists still have the same opinion that men and women differ in the language use. The distinction is partly caused by biological differences, e.g. a constitution of human brain depends on gender; however the fact is that women and men are also psychologically different, e.g. â€Å"women are more concerned with making connections; they seek involvement and focus on the interdependencies between people. Men are more concerned with autonomy and detachment; they seek independence and focus on hierarchical relationship† ( Boe qtd. In Holmes, 1995, p. 7). According to Coates ( 1993), usually, emotiveness is a typical feature of women, while rational thinking is characteristic attribute of men. Men put emphasis on success, efficiency, power and ability, whereas women regard as the most important relationship, feelings, family, and confidence. We can say, all these areas affect women ´s and men  ´s acting, their decision making, thinking, and their expressing of their emotions, needs and opinions. The distinctions mentioned can be reflected also in personal advertisements. 3.2. Cultural stereotypes and language Not only history and culture of the society but also gender differences influence the existence of certain persistent stereotypes in the society. There are some linguistic stereotypes  concerning communicative competence of men and women based on gender differences that are believed by almost each member of our society. According to Coates ( ibid ), each of us are familiar with linguistic stereotypes, like that â€Å" women talk more than men, that women â€Å"gossip†, that men swear more than women, that women are more polite and so on† ( Coates, 1993, p. 107). Coates mentions also other language areas in which women are distinct from men, which are â€Å"tag questions, hedges, commands and directives, taboo language, compliments, topic and topic development, formal versus informal language, and minimal responses† ( Coates, 1993, p. 114). 4 3.2.1. Talkativeness As for talkativeness, â€Å" there is a widespread belief in our society that women talk more than men† ( Coates, 1993, p. 115). In spoken language Coates calls this stereotype â€Å"verbosity† (Coates, 1993, p 114). Persistence of this stereotype is closely connected with the topic discussed. In societies, it is believed that women like to talk more about  ´trivial ´ topics, as family cooking or personal issues, and they avoid topics that could be titled  ´serious ´. The triviality of topics is usually connected with abundant usage of words. Coates points out another reason for persistence of this belief that is â€Å"different expectations of male and female speakers: while men have the right to talk, women are expected to remain silent. Then talking at any length can be viewed as talkativeness† ( Coates, 1993, p. 115). However; it should be emphasized that no research has proved this general belief (Coates, 1993). 3.2.2. Markers of hesitation, uncertainty As Coates (1993) says, women ´s speech is often viewed as  ´tentative ´. While men and women telling the same, women are supposed to use more features of hesitation like comment clauses, hedges, interjections, and pauses than men. According to Coates, hedges are â€Å"linguistic forms such as I think, I  ´m sure, you know, sort of and perhaps, maybe which express the speaker ´s certainty or uncertainty about the proposition under discussion† ( Coates, 1993, p. 116). The more frequent use of hedges can be a sign of possible women  ´s markers of hesitation based on some stereotypes again as showing of certainty or confidence during  conversation could be viewed as less feminine. This stereotype about women  ´s hesitation for the purpose to be feminine correlates also with another component of conversation, tag questions. 3.2.3 Asking questions, tag questions Concerning the question usage during a discussion, it is known that women often ask questions to keep conversation in process. As Holmes says, they usually ask â€Å"supportive elicitations† (Holmes, 1995, p. 43) to manifest interest and get deeper into a topic. The author continues and points out: â€Å"While women elicit more questions in private conversations, men tend to ask more queries in formal and public contexts† (Holmes, 1995, p 39). The reason why men use more questions in public places could be that they incline to be dominant in public as they are 5 generally more aggressive than women. Women differ from men also in the frequency of using tag questions. Preisler claims that â€Å"women use tag questions more often than men† ( Preisler qtd. in Coates, 1993, p. 119). 3.2.4. Topics of conversations As it was already mentioned, certain topics that are called  ´trivial ´ , such as relationships, family etc., are often applied to women and topics considered to be serious, such as politics, cars, technology, etc. are related to men ´s conversation. According to Coates (1993), for women an conversation serves for the purpose to share problems, consolidate relationships, gain experience or to offer support. On the other hand, for men an conversation means a source of information, giving advice and presenting knowledge. This different expectation very often leads to miscommunication between men and women. The linguistic differences between men and women can be represented also in personal advertisement. The style of personal ads reflects women ´s desires and ideas about men as well as men ´s wishes and needs concerning the opposite sex. 6 IV. PRACTICAL PART The practical part of the paper research will focus on the analysis of women ´s and men ´s advertisements, gender differences from the perspective of self- and partner-description, using hedges and talkativeness. 1. Methodology The sociolinguistic analysis was applied on the material of 40 personal advertisements presented on the web page www.datingdirect.co.uk that belong to the UK  ´s largest dating services. The corpus consists of 20 women ´s and 20 men ´s advertisements that were under a sociolinguistic analysis. The personal ads were chosen randomly. The age of respondents was between 35 and 45 including. All of the respondents came from Great Britain. Texts of all advertisements that underwent the analysis can be found in Appendix 1. 2. Analysis and results 2.1 Graphical arrangement of online personal advertisements The overall graphical arrangement of online personal advertisements on the web page www.datingdirect.co.uk is as follows: a) prescribed items with only one choice from the list, e.g. : relationship status, occupation, body type, height, hair colour, eyes, children, personality, country/residence, smoking, date of birth, education, ethnicity, I live†¦, my style, appearance, my best feature, political view, religion, romance, etc.; b) prescribed items with a multiple choice from the list, e.g.: entertainment, interests, sports, my taste in music, my favourite films, my pets, etc. ; c) prescribed partner ´s description with a multiple choice from the list, e.g.: relationship status, children, body type, personality, smoking, views on marriage, ethnicity, nationality, appearance, height, weight, hair, eyes, style, best features, education, occupation, religion, political view, interests, sports, films, income, etc.; d) fr ee-production part that is limited to maximum of 2000 characters, and where respondents write more about themselves and the partners they are looking for; this is the most important part of the personal advertisements as it serves as a material for the research paper sociolinguistic analysis. 7 There is also possibility to add photos on the web page. 2.2. Self – description of appearance 2.2.1. Women Focusing on the description of appearance, only six women depict their appearance (ads No. 1,2,4,5,7,20). As it is obvious from Figure 1, majority of the women (5 of them) put  emphasis on their overall impression rather than on describing single parts of their appearance. The words that are used for that purpose are: sexy (used 2 times); attractive (used one time); fit (used 2 times); pretty (used one time). Two women put emphasis on their hair. Both use the word blonde. Only one woman describes her eyes by using the expression blue eyed. In only two ads an emphasis is put on figure, which is described with the words curvy and slim. There is only one advertisement (advertisement No.7) where a woman depicts all categories which are mentioned above. â€Å"I am a pretty blue eyed blonde, slim†¦Ã¢â‚¬  Generally considered, women do not put great emphasis on descri bing their own appearance. Majority of the women, that is 13 of them, do not mention their appearance at all. Although we predicted that the appearance is considered to be significant for women to attract men  ´s attention, this prediction is not proved. 2.2.2. Men Concerning the description of their appearance, the men do not put a great emphasis on their appearance. Only four of them (ads No. 2,7,8,11) try to catch women  ´s attention by focusing on their look. They use adjectives good looking (1 time) and handsome (1 time) for describing of their overall appearance; expressions athletic (1 time) and in good shape (1 time) for their figure. As it can be obvious from the Figure 1, the men absolutely do not put an emphasis on their eyes or hair. One of the advertisements (No 9) is special concerning the way how a man describes himself. He chooses a totally different way how to attract a women  ´s attention. He does not say whether he is â€Å"handsome† or â€Å"ugly†. The author of this advertisement probably wants to stay mysterious as for his appearance and so to awaken a women  ´s interest: â€Å"I am no George Cloony but am not a Frank Galliger either† Generally considered, as we previously predicted, the men do not seem to put a greater emphasis on their appearance. 8 2.2.3. Differences in self – description of the appearance 80% 80% 60% 40% 20% 0% 70% 25% 10% 10% 10% 10% 0% 0% 5% women men Figure 1: Comparison of women ´s and men ´s self-description of their appearance Dealing with the appearance, Figure 1 illustrates the fact that neither women  nor men put emphasis on their own appearance. 70 % of the women and 80 % of the men do not describe their look at all. This fact does not correspond with the stereotype that appearance is very important for women. 2.3. Description of partner  ´s appearance 2.3.1. Women Concerning the description of partner’s appearance, only four women depict how their ideal partner should look like. They use general adjectives, such as attractive (used in No. 17); tall (used in No.16); handsome; and young-looking (both used in No 18). One woman puts emphasis on the partner  ´s eyes, as she uses expression attractive eyes (No 1) , and one women is even more specific in her description of an ideal partner as she writes :†¦. taller men, with nice teeth, 34/36 waist ( in No 16). An overall majority of the women (16 of them) do not mention their ideal partner  ´s appearance at all. 2.3.2. Men At the beginning of the analysis we assumed man will emphasise the appearance of their ideal partners. However; the analysis shows that only two men concentrate on the women ´s look. Those men who mention appearance of their partner use general adjectives such as attractive and slim: I am looking for someone slim and attractive (No 12); †¦someone †¦that†¦is attractive†¦(No 1) The rest of the men do not mention the women  ´s look at all. It seems men prefer other qualities rather than appearance of their ideal partners. 2.3.3. Differences in partner-description of the appearance 100% 80% 60% 40% 20% 0% 90% 80% 5% 10% 10% 0% 5% 0% 0% 5% women men Figure 2: Comparison of women ´s and men  ´s partner appearance description Focusing on the description of the ideal partner ´s appearance, the results are very similar in both groups. 80% of the women and 90% of the men do not mention how their ideal partner should look like at all. The stereotype that men emphasise the women  ´s appearance is not proved. 2.4. Self- description of qualities and personality 2.4.1. Women When creating a personal advertisement, to mention people ´s positive qualities seems to be a very important part. It is a useful way how to easily draw a potential partner ´s  attention. The authors of personal ads do it by various means, however; the most common is using adjectives that help to describe human qualities clearly and briefly. In the advertisements the women use a wide range of adjectives to depict their qualities and personality in the best way. More than 40 adjectives have been used for this purpose. The adjectives are divided into several groups expressing the same element of character: sense of humour; feminity; i ntellect; emancipation; moral qualities; social qualities; success; and others. Figure 3: Women  ´s description of their qualities and personality To compare description of appearance with the description of qualities and personality, only one woman do not put emphasis on description of her personality. It is obvious this part of personal ads is significant for the women. The most important qualities are those belonging to the categories of emancipation, sense of humour and feminity. Concerning the category of success that is connected with a good job, owning a car, or a house, the women to describe themselves as being successful do not use adjectives, but other expressions, such as †¦ I work hard, own my house and car †¦(No 10); †¦ I have a great job in advertising and media which I love. I work hard and long hours, †¦(No 12); or †¦ I have my own home car and good job so i am looking for the same(No16). 2.4.2. Men Focusing on men  ´s qualities and personalities, the men use approximately the same range of vocabulary as the women. They use more than 40 adjectives for the purpose to describe themselves from the point of personal qualities. Again, the adjectives are divided into several groups according to their meaning (see Appendix 3). The  following categories were possible to create: sense of humour; affectionate; intellect; moral qualities; social qualities; success; masculinity; others. Figure 4: Men  ´s description of their qualities and personality As it is obvious from the Figure 4, the vast majority, even 75% of the men, put emphasis on their success. This category includes not only adjectives, however other expressions, such as mentioning their profession, a successful career, owning a company, a car or a house:.. .i own a small yet busy painting and dec firm. .of which ive been doing for 15years now (No 4); I have a successful professional career that I enjoy (No 7); I own a plumbing and heating company (No 10); I have a couple of jobs firstly I head up an International Charity†¦(No 11); I have a fantastic job, Im financially solvent and I own my home own, which is located within a beautiful part of Wales (No 11). The men put great emphasis not only on their success; however they stress also such qualities that belong to the category  ´affectionate ´- even 55% of the men, which is very surprising. Six of the men depict themselves as caring, five of them as romantic, or three as hearted. By contrast, personal quali ties that are part of the group  ´masculinity ´ appear only in seven ads, which is 35%. 2.4.3. Differences in self-description of the personal qualities Concerning the qualities, some considerable differences have been found between men and women (see Figure 5). As it was predicted at the beginning of the analysis, women do not stress their success at all. It seems to be unimportant for them when they try to attract potential partners. Surprisingly, the women attach importance to the personal qualities that are part of the category  ´emancipation ´. They describe themselves as adventurous, confident, hardworking, down-to-earth, independent, or even strong. The women emphasise also their feminity. It is in 12 contrast with the appearance that the women consider being not so relevant for catching men ´s attention. They apparently try to attract more men by typical women ´s qualities as they depict themselves as feminine, warm, sensual, passionate, and caring. The women are may be persuaded that men desire to have such a women alongside. Unlike the women, the men put great emphasis on their success. For the men being successful seems to be rather significant for attracting an ideal partner. On the other hand, they do not stress their masculinity; however emphasise the qualities that soften their personality. Probably, they want to approach a women  ´s ideal of the perfect partner. As it was previously discussed in the theoretical part, the authors of personal ads write their text and use such a vocabulary to be in harmony with what is preferred by their readers. The men present elements of their identities that are supposed to be most important to finding partners. It can be an explanation why even 55% of the men stress the qualities belonging to the category  ´affectionate ´. 2.5. Use of hedges As it was already discussed in the theoretical part of this paper, hedges are markers of hesitation and uncertainty. MiÃ… ¡Ã… ¡ikovà ¡ offers another explanations of hedges: â€Å"†¦hedging is the qualification and toning-down of utterances†¦in order to reduce the riskiness of what one says† ( 13 Wales qtd. in Topics in Linguistics, 2007, p. 76 ), or hedges are â€Å" linguistic expressions that enable the speaker to avoid being too direct in her/his utterance† ( Watts qtd. in Topics in Linguistics, 2007, p. 76 . Mentioned previously, according to gender stereotypes, more frequent use of hedges is typical for woman speech. Concerning frequency of hedge using, the analysis of the personal ads shows following results: total number of elements in ads 2170 Men  ´s ads 3655 Women  ´s ads Figure 6: Number of hedges As it can be seen in the Figure 6, our analysis confirmed the gender stereotype that women use hedges in their utterances more frequently than men. While the women use the hedge expressions in every single advertisement, eight men do not use them at all. Average number of hedges per one women ´ s advertisement is 4,95 and per men ´s only 1,85. Probably, the women use them not to look very direct or confident. By showing certain degree of uncertainty (with the use of hedges), they try to express their feminine identities. 2.6. Talkativeness The theoretical part of the research paper discussed cultural and linguistic stereotype concerning talkativeness. In many societies, it is taken for granted women talk more than men. The analysis of the chosen personal advertisements reveals that the number of elements per advertisement is 182,75 in the women  ´s ads and the total number of elements is 3655, which is more than in the men  ´s ads, where the number of elements per advertisement is 108,5 and the overall amount of elements is 2170. The longest woman ´s advertisement has 354 elements (No 3), the shortest 76 elements (No 7). Surprisingly, the longest man ´s ad has 376 (No 11) elements, which is more by 22 elements than in the longest woman  ´s ad. The  shortest man ´s advertisement has only 33 elements (No 20). Although the analysis finds out that the women use more words, the number of the advertisements under analysis is not sufficient to be able to prove definitely the general myth that women are more talkative than men. V. CONCLUSION The aim of this research paper was to analyse men ´s and women ´s personal advertisements from the sociolinguistic viewpoint and to find out whether there are considerable differences between genders. Because personal advertisements are written by both sexes, the research paper tries to explore how language relates to gender and how stereotyped assumptions and beliefs are reflected in the text of online personal advertisements. The research paper dealt with 40 personal advertisements presented via the medium of the Internet. It concentrated on the issues of talkativeness and use of hedges from the perspective of gender stereotypes. The presumptions stated at the beginning of the analysis were proved as the research explored that the women used hedges more frequently than the men, as well as they were more talkative than the men. The supposition that men emphasise success in their self – description in order to attract potential partners was also proved. However; they do not stressed the appearance of their partners at  all. For the women, neither success nor their appearance and appearance of their partners were important. On the other hand, the women put greater emphasis on their personal qualities. To sum it up, the men and the women differed in their language. Some of the common beliefs and myths were proved, some not. In order to attract attention of a potential partner, both sexes probably varied they language according the expectations of the opposite gender. The extent of this research paper, as well as the number of the advertisements under the analysis did not allow going deeper into language of men ´s and women ´s advertisements. It was not possible to explore and analyse all the differences. However; this research paper can serve as an idea or a source for further research of personal advertisements. There is a great amount of issues which could be studied, such as gender differences in sentence structure or structure of   personal ads; differences in using formal, informal language; differences in doing grammar or spelling mistakes; way of self – identification; differences in intended relationships; way of opening and invitation for respond; use of abbreviations, emoticons; idiomatic and collocative expressions; and others.

Thursday, November 14, 2019

Ngo Dinh Diem :: South Vietnam

â€Å"Diem was the kind of asian we can live with,† said a Supreme court Justice Member (Conflict). The Diem family was a powerful family due to the fact that Ngo Dinh Diem was the prime minister of South Vietnam in 1954. Diem grew up in the same region as the person he was going against. Diem grew up as strong catholic member. He led vietnam with a strong sense of anti-communism (Vietnam War). Diem was a powerful ruler who rose to power in South Vietnam, then fell harshly from his position after his corruption. The corruption ended up getting him killed by his own country's generals. Diem rose to power quickly mainly due to America favoring him. America had many reasons to favor him. Diem grew up in a higher class family and received a decent education. As a smart kid, he studied law at a Vietnamese university, after he declined a scholarship in France (Conflict). Diem was the best pick of the remaining potential leaders that weren't dead or joined the enemy and communism (Vietnam War). The biggest reason America favored Diem was because he was strongly anti-communist. Diem was also catholic, along with many Americans (Conflict). In 1933, Diem was dismissed from office because the French did not like him. He wanted Vietnamese independence, and France had lost their patience with him. Until 1950, Diem did nothing eventful. He focused on religion and things that he enjoyed doing. Then in 1950, he fled Vietnam due to the Viet Minh coming after him. He showed up one year later in America. There, he did what is called ‘networking’. He met with important people, increasing his popularity in the states. At the Geneva conference, U.S. had mentioned Diem as a potential leader. â€Å"The only boy we got out there† (Conflict). French had disagreed, but later decided he was the lesser of the evils (Ngo Dinh Diem). They held a vote in the country to elect a prime minister. It was between Diem and Bao Dai, the former emperor. The election was most likely rigged, as he won with 98% of the votes. This was just the start of his corruption (Conflict, Ngo Dinh Diem). Diem was always a person who was uneasy about changes that were requested of him. He ended up making changes to the land in South Vietnam even though he did not want to.

Monday, November 11, 2019

Stereotyping Using Racial Profiling

Kiara Jacobs Dr. Benie Colvin English 1101 M, W, F 4 November 2012 Stereotyping using Racial Profiling As a society, people play into the looks, culture, and beliefs of a person and within minutes people make an assumption of who they are. Society takes one look at a person and based on their race, instantly draw a conclusion upon them without even asking them their name. Stereotyping has been around for centuries; the most commonly used stereotypes involve race.People use racial stereotyping based on what society deems that race to be, without first getting to know that person in order to draw individual valid conclusions about them. When people are using racial stereotypes, they often think that they are better than the other person based on the color of their skin. In the article â€Å"Stereotypes† by Saul McLeod, he uses research on stereotypes by Katz and Braly which states, â€Å"Not surprisingly, racial stereotypes always seem to favor the race of the holder and belitt le other races† (McLeod,Katz,Braly).A person who is set on pre-judging someone is that they are better than someone of another race. Some feel as though no one of another racial background can equal to them or is not even worthy to sit and eat with them, all because they do not have the same skin color. People cannot choose what race they want to be. As people belittle each others races, those that they belittle may be left thinking, together they are really better because they are black, white, Latino, or Indian. The media also plays a significant role in racial stereotyping.It is known to influence the minds of many from children to adults. They set forth an image of different racial backgrounds and portray it to the public. In a hosted article by New York Amsterdam news called â€Å"Media Blamed for Negative Stereotyping of Black Males,† it states, â€Å"This false image not only affects race relations†¦ can be predetermined for them by suggestions in the media †(Media Blamed for Negative Stereotyping of Black Males. ). The media adds to racial stereotyping because it gives people more reason to continue to judge a person from of their skin color.It also gives the motive for judgment because the media reflects how contemporary society is shaped. They categorize African Americans with drugs and crime, Caucasians with living the life of luxury, and all Hispanics with being in the United States illegally. Societies may absorb these opinions in their head by viewing television, and automatically think they know a person. The media puts different racial backgrounds in certain categories and makes it hard to change the perception of that racial background because that is all they portray them to be.However, the images that may be shown on television, in a magazine, or on the news does not define a whole set of people. Regrettably, stereotyping someone seems much easier than actually getting to know them. People look at an individual race a nd quickly identify the characteristics that are forced upon them, when in actuality they are nothing like the label society has associated them with. As a society, people should take the time and opportunity to get to know a person as an individual instead of placing them into a category. Stereotyping: Seeing Beyond First impressions,† an article from the Boston College states , â€Å"Just like when people are stereotyping you, you should get to know them better because there is a lot more to a person than first impressions† (Stereotyping: Seeing Beyond First impressions. ) Taking time out to get to know person intimately as an individual may be difficult for some in their head they already have drawn a conclusion about them. However, few minutes of conversation can change a person’s perspective.A barrier can be broken and opinions can change allowing realization to set in and determine that all people who have the same racial background are not the same. A pers on may look at all African Americans as rude and illiterate. Their entire perception of African Americans may change after getting to know one who is the opposite of what society claims them to be. Therefore, taking a couple of minutes to get to know someone can break a person’s racial stereotypical barrier. Stereotypes in general are hard to overcome. People who are used to hearing stereotypes repeatedly conform to them. Stereotyping: Seeing Beyond First impressions† also states, â€Å"One thing to be careful of is becoming more like the stereotype because another person labeled you† (Stereotyping: Seeing Beyond First impressions). Conformity to stereotypes may occur because individuals may feel that they are destined to be the way society has claimed them to be. Racial stereotyping is very difficult to defeat. Individuals have to stand up and claim that they will not be what society may label them to be. Individuals have to prove that they are their own person and not what someone has labeled them to be.It is a difficult task trying to defy the odds of conforming to a stereotype, especially when it is everywhere. Racial stereotyping has a significant impact on the world. It affects the way individuals may treat one another and how communication and ideas may deteriorate just because two people do not represent the same race. Some individuals miss a good opportunity of getting to know different aspects of good people. They are blind to the fact that learning new things about a different culture or race could broaden their knowledge in the world. No one should be looked at differently because of their skin color.For society to make a change for the better, people have to be smart and strong to form their own opinion. People should not let the media, other people or family members influence their thought on a person just because they do not look like them. Works Cited â€Å"Stereotypes. † Stereotypes. Trustees of Boston College, 29 Ma r. 20010. Web. 05 Nov. 2012. . Media blamed for negative stereotyping of Black males. New York Amsterdam News [serial online]. May 31, 1997:13. Available from: MAS Ultra – School Edition, Ipswich, MA. Accessed November 5, 2012.

Saturday, November 9, 2019

Thursday, November 7, 2019

Oral and Verbal - Commonly Confused Words

Oral and Verbal - Commonly Confused Words The adjective oral means pertaining to speech or to the mouth. (The homophone aural, by the way, refers to listening and hearing.) The adjective verbal means pertaining to words, whether written or spoken (though verbal is sometimes treated as a synonym for oral). See the usage notes below. In traditional grammar, the noun verbal refers to a verb form that functions as a noun or a modifier rather than as a verb. Examples of Oral and Verbal Oral language has existed much longer than written language, and most people speak more often than they read or write. (Elizabeth Coelho, Adding English: A Guide to Teaching in Multilingual Classrooms, 2004)Although candidates with defective foreign speech were likely to be screened out early on by teacher training programs, even well-spoken Jewish immigrant girls frequently failed the oral exam. (Joyce Antler, The Journey Home: Jewish Women and the American Century. The Free Press, 1997)Copy is the verbal portion of an advertisement and may include headlines, sub-headlines, body copy, and signature. (William Pride and O.C. Ferrell, Marketing, 2006)Jargon is the verbal sleight of hand that makes the old hat seem newly fashionable. (David Lehman, Signs of the Times, 1991) Usage Notes [A]ll language is verbal, but only speech is oral. (Henry Hitchings, The Language Wars: A History of Proper English. Farrar, Straus and Giroux, 2011)Oral communication is speech, conversation. Verbal ability is ones skill with words, and the verbal section of the SAT, the college entrance examination, tests a high school students knowledge of written language. . . .Verbal and oral are now so inextricably confounded that the tautological phrase verbal and written has become entrenched: The position requires . . . strong verbal and written communication skills (RenewableEnergyWorld.com) . . ..This may seem like a morass, but dont despair. Avoiding this accident of style is easier than you may think. Just remember that oral refers to spoken words, written refers to written words, and verbal refers to anything expressed in words, whether spoken or written. (Charles Harrington Elster, The Accidents of Style: Good Advice on How Not to Write Badly. St. Martins Press, 2010) Verbal  Redundancies The misuse of verbal for oral has a long history and is still common. Nevertheless, the distinction is worth fighting for, especially in legal prose. . . .Because verbal is always used in reference to words, verbal definition is redundant, as there can be no definition without words. . . . Similarly, verbal is redundant in such phrases as verbal promise, verbal denial, verbal affirmation, and verbal criticism, as these activities usually cannot occur without words. (Bryan A. Garner, A Dictionary of Modern Legal Usage, 2nd ed. Oxford University Press, 1995) Practice Exercise Test your knowledge of the difference between oral and verbal by filling in the correct word. (a) Like Corso, Ray had spent his time in jail reading, writing poetry, and educating himself. His poetry was designed to be the _____ equivalent of jazz. (Bill Morgan, The Typewriter Is Holy: The Complete, Uncensored History of the Beat Generation, 2010)(b) It would be unlawful for an employer to administer a written employment test to an individual who has informed the employer, prior to the administration of the test, that he is dyslexic and unable to read. In such a case, the employer should reasonably accommodate the applicants disability by administering an _____ test as an alternative. (Margaret P. Spencer, The Americans With Disabilities Act: Description and Analysis. Human Resource Management and the Americans With Disabilities Act, 1995) Answers to Practice Exercises (a) Like Corso, Ray had spent his time in jail reading, writing poetry, and educating himself. His poetry was designed to be the  verbal  equivalent of jazz. (Bill Morgan,  The Typewriter Is Holy: The Complete, Uncensored History of the Beat Generation, 2010)(b) It would be unlawful for an employer to administer a written employment test to an individual who has informed the employer, prior to the administration of the test, that he is dyslexic and unable to read. In such a case, the employer should reasonably accommodate the applicants disability by administering an  oral  test as an alternative. (Margaret P. Spencer, The Americans With Disabilities Act: Description and Analysis.  Human Resource Management and the Americans With Disabilities Act, 1995) Answers to Practice Exercises: oral and verbal. (a) Like Corso, Ray had spent his time in jail reading, writing poetry, and educating himself. His poetry was designed to be the verbal equivalent of jazz.(Bill Morgan, The Typewriter Is Holy: The Complete, Uncensored History of the Beat Generation, 2010)(b) It would be unlawful for an employer to administer a written employment test to an individual who has informed the employer, prior to the administration of the test, that he is dyslexic and unable to read. In such a case, the employer should reasonably accommodate the applicants disability by administering an oral test as an alternative.(Margaret P. Spencer, The Americans With Disabilities Act: Description and Analysis. Human Resource Management and the Americans With Disabilities Act, 1995) Glossary of Usage: Index of Commonly Confused Words 200 Homonyms, Homophones, and Homographs

Tuesday, November 5, 2019

Complete List of AP Courses and Tests

Complete List of AP Courses and Tests SAT / ACT Prep Online Guides and Tips Have you ever seen the full list of AP classes? Are you confused about which ones you should take? We’ll help you choose by showing you a list of all AP courses available. We'll also reveal which ones are the most popular and which are the hardest to pass. Read on for advice to help you pick your ideal advanced placement courses! Complete List of AP Exams First things first: here is the full list of AP tests. Before we delve into popularity and difficulty, this basic list can be really helpful. Scope it out and see which topics look interesting to you! There are 38 exams in total: AP Research AP Seminar Art History Biology Calculus AB Calculus BC Chemistry Chinese Language and Culture Computer Science A Computer Science Principles English Language and Composition English Literature and Composition Environmental Science European History French Language and Culture German Language and Culture Government and Politics (Comparative) Government and Politics (US) Human Geography Italian Language and Culture Japanese Language and Culture Latin Macroeconomics Microeconomics Music Theory Physics 1: Algebra-Based Physics 2: Algebra-Based Physics C: Electricity and Magnetism Physics C: Mechanics Psychology Spanish Language and Culture Spanish Literature and Culture Statistics Studio Art Drawing Studio Art 2-D Design Studio Art 3-D Design US History World History When reading through this list, think about subjects you already enjoy and want to delve into more. For example, if you’ve always liked math, challenging yourself with the BC Calculus course (and exam) could be a rewarding experience. You can also look ahead to college. AP classes are a great way to explore subjects that aren’t usually part of high school curricula. Many AP classes, such as Computer Science, Psychology, and Economics, can give you a taste of college courses while you’re still in high school. AP classes: perfect if you're dreaming of life on campus. Also, think about the tests that could make you a more competitive applicant to the colleges you're applying to. You want to showcase your strengths, after all! For example, if you're applying as a science major and have done several science-related extracurriculars, it would be a smart idea to take (and ace!) the science AP tests, including Biology, Chemistry, and Physics. Before you sign up for an AP course or test, think about your prior preparation. In most cases, you shouldn’t jump into an AP class if you have no experience in that subject. For instance, many high schools have students take a regular or honors biology class before they can take AP Biology. Moreover, consider which AP courses are offered at your high school. Most schools don’t offer every single AP subject as a class. It is definitely possible to study on your own for a test, but it’s much easier if you take a class. This is especially true for the tougher subjects like Calculus and Literature. For a full description of each AP class and its exam, check out the AP Student website. Which AP Tests Are the Most Popular? Just knowing which AP classes exist won't help you totally narrow down your choices. To give you a better perspective, check out this list of AP courses, organized by popularity (i.e., the number of students taking them): AP Course/Exam # of Students Taking (2018) English Language 580,043 United States History 501,530 English Literature 404,014 Government Politics (United States) 326,392 Psychology 3,759 Calculus AB 308,538 World History 303,243 Biology 259,663 Statistics 222,501 Human Geography 216,783 Spanish Language 180,435 Physics 1 170,653 Environmental Science 166,433 Chemistry 161,852 Macroeconomics 146,673 Calculus BC 139,376 European History 101,740 Microeconomics 90,032 Computer Science Principles 72,187 Computer Science A 65,133 Physics C Mechanics 57,399 Studio Art 2-D Design 36,249 Seminar 30,964 Spanish Literature 27,451 Physics 2 25,741 Physics C EM 25,074 Art History 24,964 Government Politics (Comparative) 24,675 French Language 22,867 Studio Art Drawing 20,853 Music Theory 19,018 Chinese Language 13,825 Research 9,640 Latin 6,409 Studio Art 3-D Design 5,777 German Language 5,053 Italian Language 2,926 Japanese Language 2,459 Total Number of AP Exams Taken 5,090,324 Total Number of Students Taking AP Exams 2,808,909 Source: The College Board Taking a more popular AP exam has a lot of benefits. For one, the class is more likely to be offered at your high school. Another plus is that there are more study guides and resources you can use for the test- both online and in print. It will also be easier to find other students to study with. On the flip side, you can distinguish yourself by taking and passing a less popular AP test. For example, having AP Japanese or AP Research under your belt can set you apart from other high-achieving students, especially in college applications. AP Test Passing Rates In addition to knowing all your AP exam choices and how popular each test is, it’s helpful to know how many students pass each exam. (AP tests are scored between 1 and 5, with anything 3 and higher considered passing.) Most AP tests have a pass rate of around 65% or higher. The high score of 5 is rarer- usually between 10% and 20% of a test's scores. Check out our table below, organized in order of the passing rate of each exam. Note: There are two different subgroups for language exams: Standard and Total. The score rates for language exams (Standard) only include students who didn't indicate they spoke that language at home or had spent four or more weeks in a country where that language was spoken. On the other hand, the rates for language exams (Total) also include students who speak that language at home and/or have completed study abroad programs. This is why many of the language AP exams (Total) have very high passing rates. AP Test Passing Rates 2019 Exam Name Passing Rate (3+) 5 Rate Studio Art: Drawing 91.1% 20.8% Spanish Language and Culture 89% 24.9% Chinese Language and Culture 88.3% 57.2% Studio Art: 2-D Design 86.4% 21% Calculus BC 81.5% 43.2% Physics C: Electricity Magnetism 81.1% 35.9% Seminar 80.7% 6.8% French Language and Culture 76.7% 15.5% Research 76.2% 10.8% Japanese Language and Culture 75% 38.2% Computer Science Principles 72.7% 13.6% Spanish Literature 71.9% 9.1% Physics C: Mechanics 71.1% 34.6% German Language and Culture 70.5% 18.4% Studio Art: 3-D Design 70.1% 10.1% Computer Science A 69.9% 27% Microeconomics 68.4% 22.2% Gov. and Politics - Comparative 66.2% 22.2% Biology 64.6% 7.1% Italian Language and Culture 64.6% .8% Psychology 64.4% 20.2% Art History 63.9% 12% Physics 2 63.5% 12.6% Music Theory 63.4% 20.9% Latin 63.1% 13.1% Statistics 59.2% 14.5% European History 58.4% .7% Calculus AB 58.3% 18.9% Macroeconomics 57.9% 17.6% World History 56% 8.7% Gov. and Politics - United States 55.2% 12.9% English Language and Composition 55.1% 10.1% Chemistry 54.6% 10.7% United States History 54.3% 12.1% English Literature and Composition 50.1% 6.2% Environmental Science 49.6% 9.5% Human Geography 49.1% 10.7% Physics 1 44.6% 6.2% Source: The College Board You might be wondering why tests like BC Calculus and Chinese- which seem really difficult- have some of the highest passing rates. It's not because they're the easiest AP tests. These tests have high pass rates because students who take AP Calculus BC and AP Chinese are much more likely to have prior experience in those subjects and are willing to take on a tough class. In other words, the students who take the hardest AP exams are a self-selecting group of high achievers. It takes years of math classes to build up to Calculus BC questions like this one. View a whole free-response section here if you’re curious about how hard Calculus BC is. On the flip side, some of the most popular tests, such as US History and US Government, have some of the lowest passing rates. This is likely because a wider pool of test takers means that there are more underprepared and unprepared students. In addition, note that Environmental Science, English Literature, and World History- also very popular tests- have very low 5 rates, under 10%. This could be because, again, a wider test taker pool makes for more unprepared students. However, since so few students can pull it off, it’s still pretty hard to get a 5 on these tests. If you take those courses, be prepared to study hard- especially if you want a 5! What’s Next? Once you’ve chosen an AP class to take, you might be curious about what the test is like. Learn about how long AP tests are and get tips on managing test fatigue. You're probably also wondering about your SAT/ACT score and how to improve it. If you're taking the ACT, get tips on how to avoid the most common ACT mistakes and learn how to get a perfect 36 score. Aiming for the SAT instead? Learn how to boost your score on each section: Reading, Writing, and Math. Thinking about college? Read our guides to developing a target ACT or SAT score to get into your target colleges. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Saturday, November 2, 2019

Concussions - How Many Concussions Are Too Many Essay

Concussions - How Many Concussions Are Too Many - Essay Example Are athletes and coaches not properly informed to deal with concussions, as far as their symptoms, how to manage and identify them, and when is it safe to return to the game etc are concerned? This paper briefly analyses concussions and tries to find answers to all the questions mentioned above. â€Å"Concussion is a form of head injury that occurs immediately after a blunt force strikes the head causing the brain to move within the confines of the skull. The Latin word ‘‘concussus,’’ from which the word concussion is derived, means to shake violently† (Cobb & Battin, 2004, p.262). â€Å"Sixty-one per cent of British Columbia Hockey League (BCHL) players surveyed had already experienced at least one concussion. The concussion is defined as a loss of consciousness for less than 30 minutes, post-traumatic amnesia lasting less than 24 hours† (Kent, 1999). â€Å"The study, conducted by the University of North Carolina at Chapel Hill researchers and colleagues, found that retired National Football League players faced a 37 per cent higher risk of Alzheimer’s than other U. S. males of the same age. When considering the prevalence of previous concussions, 1,513, or 60.8 per cent, of the retired players reported having sustained at lea st one concussion during their professional playing career, and 597, or 24 per cent, reported sustaining three or more concussions. Among retired players who sustained a concussion during their professional careers, more than half reported experiencing loss of consciousness or memory loss from at least one of their concussions (ScienceDaily, Oct. 11, 2005). A concussion is a common injury suffered by the athletes and sports personalities. Players of games like Football, Hockey, Rugby, Cricket, Boxing etc are more volatile to concussion problems. It is not necessary that a person experiences the effect of a concussion immediately after he suffered it.  Ã‚